Privacy Policy

1. Introduction

Beite Furniture Co., Ltd. (“beite,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website beitefactory.com (the “Site”), contact us via our online forms, email, phone, or social media channels, or otherwise engage with us in the course of our business operations.

By using our Site or providing us with your personal information, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree with any part of this policy, please do not use our Site or provide us with your personal information.

2. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, company name, job title, and country of residence — provided when you fill out a contact form, request a quote, or apply as a partner.
• Project Information: Details about your office furniture project, including space dimensions, product requirements, quantities, budget range, and timeline — voluntarily provided to enable us to prepare quotations and design proposals.
• Communication Data: Records of correspondence when you contact us via email, phone, WhatsApp, WeChat, or live chat (Tawk.to), including the content of your messages and our responses.
• Website Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data collected via Google Analytics and Microsoft Clarity (subject to your cookie preferences).

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your inquiries and provide quotations, product information, and design consultation.
• To process and fulfil orders, including production planning, quality control, logistics coordination, and after-sales support.
• To manage our partner/dealer network, including evaluating partnership applications and providing training and marketing support.
• To improve our website, products, and services based on usage analytics and customer feedback.
• To send marketing communications about our products, case studies, and company news — only where you have explicitly opted in.
• To comply with legal obligations, resolve disputes, and enforce our agreements.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us in operating our website (e.g., hosting providers), conducting our business (e.g., logistics partners, payment processors), or communicating with you (e.g., email service providers). These parties are contractually bound to use your information only as necessary to provide services to us.
• Legal Compliance: We may disclose information where required by law, court order, or governmental regulation, or to protect the rights, property, or safety of beite, our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, subject to reasonable confidentiality arrangements.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

• Encryption of data in transit (TLS 1.3) and at rest.
• Secure server infrastructure with regular security patching and vulnerability scanning.
• Access controls limiting personal data to authorised personnel on a need-to-know basis.
• Regular review of our data collection, storage, and processing practices.

However, no method of electronic storage or transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete personal data.
• Erasure: Request deletion of your personal data under certain circumstances.
• Restriction: Request that we limit processing of your personal data.
• Portability: Request transfer of your data to another organisation.
• Objection: Object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us at sharon@beite.hk. We will respond to your request within 30 calendar days. We may need to verify your identity before processing your request.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect usage analytics. We use the following categories of cookies:

• Essential Cookies: Necessary for the Site to function properly (e.g., form submission).
• Analytics Cookies: Google Analytics and Microsoft Clarity to understand how visitors use our Site (only activated with your consent).
• Functional Cookies: Tawk.to live chat widget to enable real-time customer support.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Site.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: sharon@beite.hk
• Phone: +86 188 2312 1545
• Address: Beite Industrial Park, Heshun, Lishui Town, Nanhai District, Foshan, Guangdong, China